How Agencies Send Google Ads Reports to Google Chat
Send Google Ads performance charts to client Google Chat Spaces. Set up automated PPC reporting with AI summaries your B2B clients actually read.
How Agencies Send Google Ads Reports to Google Chat
Your B2B clients are already in Google Chat
Most B2B companies run on Google Workspace. They use Google Chat every day. They don't use Slack. So when you send PPC reports by email or share a Looker Studio link, it sits unopened until someone asks about it.
Put the report where they already are.
Here's the setup:
- Connect Google Ads as a source
- Create a Pulse with spend, CPC, conversions, and impression share
- Set Google Chat as the destination using the Space webhook
- Schedule it for Monday and Thursday mornings
Say you manage Google Ads for a B2B SaaS company spending $25k/month on search. They care about two things: how many demo requests came in and what each one cost. A twice-weekly chart showing conversions and CPC gives them that answer without a meeting.
Set up a dedicated Google Chat Space for reporting. Name it something obvious like "PPC Reports - Chartcastr." This keeps the data separate from day-to-day chat and makes it easy to scroll back through history.
What the client sees
Thursday morning. A chart appears in the Space showing the last 7 days of conversions alongside CPC.
"Conversions hit 47 this period, up from 38 last week. CPC dropped to $18.30 as the new ad copy in the 'Platform Demo' campaign improved quality scores. Impression share climbed to 72%, up 6 points. The 'Competitor Terms' campaign is still limited by budget at 41% impression share."
The client's VP of Marketing sees this before their first meeting. They know the numbers. They know what's working. If they have a question, they reply in the Space and you handle it there.
No status call needed. No "can you pull the latest numbers" email. The numbers are already there.
What to do next
Twice a week is a good starting cadence for Google Ads. Monday covers the prior week. Thursday catches mid-week shifts before the weekend.
For clients with high spend, consider adding a monthly Pulse that shows the 30-day trend with budget pacing. Different chart, different cadence, same Space.
Keep one metric per chart. A spend chart and a conversions chart are better than one chart trying to show everything.