How Agencies Send Meta Ads Reports to Google Chat

How Agencies Send Meta Ads Reports to Google Chat

The problem: your client doesn't use Slack

You run Meta campaigns for a retail brand. They're on Google Workspace. Their team lives in Google Chat. You keep sending PDF reports by email that nobody reads until the monthly call.

There's a better way. Send the charts directly to a Google Chat Space where the whole team sees them.

Here's how to set it up:

1. Connect Meta Ads as a source in Chartcastr
2. Create a Pulse and pick your metrics: spend, ROAS, and CPA
3. Choose Google Chat as the destination and paste the Space webhook URL
4. Set it to deliver every Monday at 9am in the client's timezone

For a retail client spending $40k/month across prospecting and retargeting campaigns, a weekly spend-vs-ROAS chart tells the story fast. One chart. One delivery. No login required.

Use a Google Chat Space, not a direct message. Spaces let the whole client team see the update. The marketing director, the founder, the ops lead. Everyone gets the same number at the same time.

What the client sees

A chart lands in the Space on Monday morning. Below it, an AI-written summary explains what happened.

"ROAS improved from 3.1x to 3.8x this week. The Spring Lookbook campaign drove most of the gain after the new creative went live Thursday. CPA dropped to $11.40, down from $14.20 last week. Overall spend held steady at $9,800."

That's it. No deck. No dashboard link. Just a chart and a summary in the place they already check every morning.

This changes the dynamic. Instead of waiting for your next report, the client sees progress in real time. Questions come in as replies to the chart, right in the Space. You answer in context. The back-and-forth gets shorter.

What to do next

Start with a weekly cadence. Monday mornings work well for paid media because you're covering the full prior week including weekend spend.

If the client wants more detail, add a second Pulse for creative-level breakdowns on Wednesdays. Keep each delivery focused on one chart. Overloading a single message defeats the purpose.

Once you've got the rhythm down, do this for every Google Workspace client on your roster.

Set up your first Google Chat Pulse