Landing page conversion rates from HubSpot, in Slack: the chart that pays for itself
HubSpot quietly knows which landing page is dragging your funnel down. It is just inside three menus nobody opens. Push the chart into #marketing weekly and the next experiment writes itself.
Landing page conversion rates from HubSpot, in Slack: the chart that pays for itself
HubSpot's landing-page reporting is, objectively, fine. It tells you submissions per page, conversion rate, traffic source. It's also three menus deep, and Marketing Analytics is a tab people open on Tuesday and never again.
This is a small tragedy, because landing page conversion rate is one of the highest-leverage numbers in B2B marketing. A page going from 4% to 7% is worth more than most experiments combined. The chart needs to be in the team's face every week, not hidden behind three clicks.
The chart, plainly
A bar chart of conversion rate by landing page, top 10 pages by traffic, sorted by CR.
Two things become immediately obvious:
- Which page is your best converter. Candidate to send more traffic to.
- Which high-traffic page is your worst converter. Candidate for your next experiment.
You could spend a lot more time slicing this. You don't need to. The bar chart on its own usually decides the next two weeks of work.
Don't show CR without volume
A 12% conversion rate on a page that gets 30 visits a week is interesting trivia. A 4% conversion rate on a page that gets 3,000 visits a week is your job. Without the volume context, you'll over-celebrate the trivia and ignore the job.
Two ways to handle this:
- One combo chart: bars for CR, line for volume. Denser, but you have to read it carefully. The combo-chart-into-Slack pattern is covered in combo charts from Sheets to Slack.
- Two adjacent posts: a CR chart and a volume chart, same channel, same cadence. Easier to skim, takes two seconds longer to scroll.
Pick whichever your team finds less annoying.
Cadence
#marketing, weekly Monday — top 10 pages by CR for the previous week.#growth, monthly — CR over the last 12 weeks for the pages you're actively iterating on.
Weekly is the operating cadence. Monthly is the trend cadence. Daily is overkill — landing pages don't move fast enough to warrant it, and the daily noise will make people stop trusting the chart.
The follow-up move
When the chart shows a page underperforming, the next question is always "where in the funnel are we losing them?" That's a HubSpot funnel report and it deserves its own post. Pair the CR chart with a monthly funnel chart for whichever page is currently underperforming and you've automated the next two meetings.
How Chartcastr does it
- Add HubSpot as a source in Chartcastr.
- Pick the landing-page CR report.
- Pick
#marketing, set it to weekly. - Optional AI commentary so each post arrives with a one-line read on which page moved and how.
