Multi-Channel Client Reporting: Slack, Email, Google Chat, and WhatsApp

3 min read

Different clients prefer different channels. Send automated reports to Slack, email, or Google Chat from one setup.

Multi-Channel Client Reporting: Slack, Email, Google Chat, and WhatsApp

Clients don't all live in the same place

Your SaaS client lives in Slack. The accounting firm prefers email. The retail brand uses Google Workspace. You can't force everyone onto one platform just because it's easier for you.

The fix: send reports to wherever each client already is.

One data source, many destinations

Chartcastr lets you create multiple Pulses from the same data source, each going to a different channel. Connect Meta Ads once, then send a weekly report to Slack Connect for one client and a monthly email summary for another.

Same data, different delivery. Each client gets it where they'll actually see it.

Channel by channel

Slack Connect

Best for clients who already use Slack. Shared channels make reporting feel like a conversation, not a deliverable. Questions happen in-thread. Great for collaborative, high-touch relationships.

Email

The universal option. No setup required on the client's end. Good for executives, finance teams, and anyone who treats email as their primary inbox. Monthly summaries work especially well here.

Google Chat

For clients on Google Workspace. Sends directly to Spaces or DMs. If your client's company runs on Google, this is where they'll see it.

WhatsApp

Coming soon. For clients who check their phone more than their laptop. Useful for small business owners and mobile-first teams.

Example: one agency, five clients

ClientSourceChannelCadence
E-commerce brandShopifySlack ConnectDaily
SaaS startupMeta Ads + Google AdsSlack ConnectWeekly
Dental practiceMeta AdsEmailWeekly
Accounting clientXeroEmailMonthly
Retail chainGoogle SheetsGoogle ChatWeekly

Five clients, five different setups, all running automatically. The agency manages them all from one Chartcastr account.

Mixing channels for one client

Some clients benefit from multiple channels:

  • Slack Connect for the day-to-day marketing team
  • Email for the CEO who wants a monthly overview
  • Google Chat for the ops team tracking inventory

Create separate Pulses for each audience within the same client. Different metrics, different cadences, different channels.

Get started

Connect your first source and set up a Pulse. Pick the channel that fits your client best. You can always add more later.

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