Triple Whale
Data Source Integration
Connect Triple Whale to Chartcastr and turn your e-commerce analytics — Blended ROAS, MER, total sales, ad spend, CAC, and AOV — into automated charts delivered straight to Slack or email.
Features
Blended ROAS
Track your blended return on ad spend across every channel and catch efficiency shifts before they hit the bottom line.
New Customer ROAS & NCPA
Monitor how efficiently your spend acquires first-time customers with NC-ROAS and new-customer acquisition cost.
MER (Marketing Efficiency Ratio)
Keep total sales against total spend visible on a cadence — the north-star efficiency metric for DTC brands.
Total & Net Sales
Visualise top-line revenue and net sales after refunds and discounts over any time window.
Ad Spend & Contribution Margin
Track blended ad spend, gross profit, and contribution margin to keep profitability front and centre.
CAC, AOV & Orders
Monitor customer acquisition cost, average order value, and order volume with scheduled charts.
LTV & Conversion Rate
Track customer lifetime value, store conversion rate, and repeat purchase rate over time.
Ad Spend vs Total Sales
A dual-axis view of daily spend against total sales — spot the moments your efficiency moves.
Connect Triple Whale to Chartcastr
Start delivering Triple Whale e-commerce metrics to Slack or email today.
Available on all paid plans.
