Performance marketing reports that explain themselves
Google Ads, Meta, LinkedIn, TikTok — one weekly readout with AI commentary on what's working, what to kill, and what to scale.
The cross-channel reporting tax
Your week, before and after
- One spreadsheet per channel, rebuilt every week.
- Performance reviews dominated by data wrangling, not strategy.
- Issues caught days after the spend has gone out.
- Hand-written narratives for every client or stakeholder report.
- ✓Cross-channel performance in one rollup with consistent definitions.
- ✓AI commentary on what to scale, what to pause, and what to test.
- ✓Anomaly alerts when a campaign breaks its normal range.
- ✓Weekly client-ready summary drafted from this week's data.
One report. Every channel. Real commentary.
Cross-channel performance
Google Ads, Meta, LinkedIn, TikTok, and more — unified with consistent metric definitions and shared period comparisons.
Campaign and ad-set drilldowns
What's working at the campaign level, ad set level, and creative level — not just an aggregate spend number.
AI commentary on the why
Not just metrics — context on what changed, what likely caused it, and what to do about it.
Spend efficiency and ROAS
Blended ROAS across channels, plus per-channel breakdown. Plan vs. actual every week, not every quarter.
Anomaly alerts
CPL spike, ROAS collapse, or sudden audience drop — flagged the day it happens, not at the end of the month.
Weekly cadence with memory
This week's report references last week's. Trends are visible without manually comparing snapshots.
A weekly paid ads readout
Spend and ROAS by channel
Aggregate spend, revenue, and ROAS across Google, Meta, LinkedIn, TikTok — week over week with deltas.
What's working
Top campaigns by efficiency, with AI commentary on why they're outperforming and whether to scale.
What to kill or fix
Underperforming campaigns with attribution: bid issues, creative fatigue, or audience mismatch.
Pipeline impact
Ad-attributed pipeline and revenue from the CRM, joined with the ad data on the same view.
Frequently asked questions
Which ad platforms do you support?
Google Ads and Meta Ads are live today. LinkedIn Ads, TikTok Ads, and others are on the roadmap or in early access — check the integrations page for current status.
Can I join ad data with my CRM?
Yes. Chartcastr can pull from HubSpot, Salesforce, and other CRMs alongside ad data — so pipeline attribution lives in the same report as spend.
Does this replace a paid media specialist?
No. It removes the reporting toil from their week. The specialist gets to focus on strategy, creative, and bidding — not screenshotting dashboards.
Can I send a different report to each client?
Yes. Agencies use Chartcastr to deliver a per-client paid ads readout to each client's Slack or email, with the right scope and branding.
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