How Agencies Share Google Ads Reports via Slack Connect
Automate Google Ads reporting to client Slack Connect channels. Send spend, conversions, CPC, and quality score charts on a schedule.
How Agencies Share Google Ads Reports via Slack Connect
Set up Google Ads reporting in a shared channel
PPC agencies live in Google Ads. Clients don't. They want to know if their money is working, but they don't want to learn the platform. So you end up exporting data, building slides, and walking them through it on a call.
Skip all of that. Connect Google Ads to Chartcastr and send a Pulse to the Slack Connect channel you already share with your client.
Here's how a SaaS lead gen agency might set it up:
- Source: Google Ads account for "Stackline CRM"
- Metrics: Spend, conversions (demo requests), CPC, quality scores
- Channel:
#stackline-paid-search(Slack Connect) - Schedule: Every Monday at 8am PT, monthly summary on the 1st
Five minutes of setup. Then it runs on its own.
What your client sees
The chart lands in the shared channel on schedule. Spend vs. conversions over time. CPC trends by campaign. The AI summary calls out what actually matters.
Conversion rate on the "Enterprise Demo" campaign jumped from 3.1% to 4.8% after last week's landing page update. CPC dropped 9% to $6.20 across all campaigns. The "SMB Trial" campaign is still underperforming at $14 CPC -- worth pausing or reworking the ad copy.
That's specific. It's actionable. Your client reads it in 30 seconds and knows what's happening.
When they have questions, they ask in-thread. You respond with context. No scheduling a call just to review a spreadsheet. The conversation stays attached to the numbers that prompted it.
What to do next
Weekly Pulses work best for active campaigns. Add a monthly roll-up on the 1st so clients can see the bigger picture without digging through old messages.
If you manage Search, Display, and YouTube campaigns in the same account, consider separate Pulses for each. That way the AI summary can focus on what matters for each channel instead of blending everything together.
For clients who care about lead quality, pair the Google Ads Pulse with a HubSpot Pulse in the same channel. Ad spend next to pipeline data. That's the full picture.